3 mn read

Web design is a practice that can take centuries to learn. As if it wasn’t hard enough, it’s also an area that’s changing every second as technology keeps going forward—imagine Da Vinci’s annoyance when people complained that Mona Lisa “looked old” after just five years.

Web design is something that nearly everyone at the strategic end of a company needs to contend with, but few design experts really appreciate its intricacies. If you want a better web design, you need to understand the fundamentals, so you can express what you want. If you employ a specialist to design your page for you, you will need some background knowledge to separate a talented web designer from an average one to clarify what you need them to do.

We understand how complicated it is for non-designers to get a grasp an understanding of the difficult elements of web developing, so this blog has built this helpful tutorial to get you through the basics. Below are the top ten web design ideas you need to know (plus some helpful dos and don’ts), separated into three categories:

Composition

Clear out the clutter

Firstly, let’s discuss one of the most frequent novice errors in web design: a cluttered computer. Most people have a list of what they want on their webpage, and without learning anything better, they just dump it all on the screen—and on the same post.

Use ample white space

Negative space (also known as white space) is a technical concept in graphic arts for parts of the image that do not draw focus. Usually, they are empty, like a cloudless sky or a monochrome wall. While dull negative space, when used artistically on its own, can complement and strengthen the main theme, increase readability, and make the picture easier to take in.

Take help from the visual hierarchy

It refers to the use of various visual features, such as size or position, to control which objects the user sees first, second or last. Showcasing a broad, bold title at the beginning of the web page and a tiny bit of legal material at the bottom is a clear example of using a graphic hierarchy to emphasize some items over others.

Aesthetics

Choose your colors smartly

For one thing, each color has a different emotional meaning. If your brand name is enthusiastic and energetic, an exciting red will suit better than a cool blue. Apart from picking the right colors to reflect your brand, you will need to use them well, such as contrasting colors with each other in order to create a visual hierarchy.

Functionality

Streamline navigation

It begins with how the whole site is organized, such as what category is going to have its own tab, what pages will be redirected to a subpage, what elements are included in the main menu, etc. All of these questions have to be answered before the actual web design really begins.

Prioritize mobile

People like to think of web design in terms of laptop screens, but the fact is that people do much of their searching on handheld devices now. That’s why you ought to make sure your mobile site is at its best. Not just for the user’s sake, but also for Google’s—the Google algorithm uses smartphone responsiveness to their search rankings.

Make text readable

Designing a site specifically for graphics could hurt the readability of the site. If you use a font that no one can read, the objectives of your design would not be met. Make sure that the text is well-written, aesthetically laid out, and legible.

Communicate with the web design service

It is essential to communicate with the web design service provider. Communicating in-depth on what you expect for your website is a clear route to a satisfactory design. Web builders don’t mind readers, after all.

Fields like colour theory, typography, composition and mobile responsiveness are all pretty in-depth, so don’t be disappointed if you don’t get it all in one sitting. An only experienced graphic designer service would understand the complexities of these environments. Hiring anyone who naturally knows these web design concepts is the best path to great design.