Experts have been debating this for quite some time. Discuss the differences between search engine optimization (SEO) and social media marketing (SMM).
Before we start comparing the two marketing channels, let us understand their concepts and methodology.
What is SEO?
The purpose of search engine optimization or SEO is to make your website appear prominently on search engines. When done correctly, users will be able to find your website on search engines such as Google, Bing or DuckDuckGo for the desired search term.
Why use SEO?
Users rely on search engines to show them the best and most relevant results. In addition, these results are referred to as ‘organic’, ‘natural’ or ‘earned’ results because you do not have to pay search engines to rank your website. Furthermore, with the right SEO strategies and blogging tools you can easily rank your blog on search engines like Google.
Big SEO companies in Mohali provide SEO services for MNCs to rank their site.
Benefits of using SEO
This brings quality traffic to your website: this is why most marketers use SEO as a marketing tool. Unlike traditional marketing, where you have to pay for a billboard or TV advertisement and hope that your target audience will see it, with SEO, you are sure that your target audience will be able to see your website in search results.
This increases your credibility: When users see your website listed on the first page of their search results, they believe that your website must be reliable in order for search engines to rank you high. When most users search for a particular product or service on Google or any other search engine, they do not bother to go beyond the first page because they believe that the most important information is watchable on the front page. Therefore, ranking on the first page of a search result indicates to users that your website is safe and reliable.
It is cost-effective: Another good thing about SEO is that you do not have to pay for advertisements while using SEO. All you have to do is improve your website to rank higher on Google’s organic rankings. When you have a page that a search engine ranks high enough to direct to its users, you can be sure that it will continue to direct traffic to your site long after you publish the content.
What is SMM?
Social media marketing or SMM to name a few is the practice of sharing fun, creative, and value-added micro-content with the use of text, image, and video formats with your users on social sites such as Facebook, Twitter, or Instagram. Doing this helps you build a brand personality and have friendly interactions with your fans that can increase sales and gain new customers.
Why use SMM?
Consumers do not like brands that try to sell them directly with promotional materials. Content that tells a story and that a customer can connect with works better. This is why social media is called storytelling.
Benefits of using PPC
This gives your website maximum visibility: It is an important marketing factor. The number of sales generates depends on how much audience can see your page. Using PPC as a digital marketing tool will enable your business to rank above regular search results. This means that your target audience will get to see your brand before the competition.
This increases traffic to your website: Like SEO, PPC generates traffic to your website. Your website will not be useful without any traffic, the way people can know how great your site is if they see it. By placing your website at the top of the search engine results page, PPC ensures that you get more clicks on your website.
It has a wide reach: almost everyone uses the Internet for some reason, and billions of people use search engines every day. PPC gives you an opportunity to spread your advertising message to these people. This ensures that your ad is not limited by time or space as virtually everyone with access to the internet can see your ad. It can also improve your brand awareness and credibility.
SEO and SMM have a big scope in this modern world. People should join SMM or SEO courses for the proper knowledge of these 2 courses.
Three differences between SEO and SMM
So, now that you have a basic idea about SEO and SMM, let’s start figuring out which one works better for you.
Emergency Products & Services
Do you offer emergency products and services – the way the product/service is urgently needed?
There are times when a user logs into Google immediately to find a product or service because they need it immediately. For example, your air conditioner is not working properly and you need a local air conditioner repair service that can fix it. What do you do? You jump on Google and search for a repair service, right?
One such company is Home Depot which provides home improvement services. You can easily find them on search engines for search terms that are relevant to your business. Below is a screenshot of Google when you search for the keyword “air conditioning and furnace repair”. Note that Home Depot is the first search result.
If your business falls into this category, then you should consider your ranking in the results of search terms related to your business.
By creating proper SEO and quality links on the page, you will get good SEO results. Ideally, your website should rank among the first three Google results. When users see a link to your website in the first three results, they are more likely to click on it. This will bring maximum search traffic to your website thereby improving sales and business.
When your customers are searching for your products in search engines, you do not need to spend money on Facebook advertising to get millions of likes. Invest your money in on-page SEO and get long-term benefits.
Impulse Products and Services
Do you have a business that caters to the impulsive shopping habits of users? Users may not be looking for your product/service, but they stumble upon your business website.
Suppose, a user is just surfing the Internet and comes across a bizarre product or service that interests him but it is not necessary. He can buy the product or sign up for the service impulsively.
If your business sells printed T-shirts online, chances are you can find your customers on social media platforms such as Facebook, Instagram and more. Now, a T-shirt is something that a user can buy impulsively.
Every brand dreams of going viral on social media. Viral influence helps you distribute your content and exponentially increases your social following within a short period of time.
Since social media sites are the best platforms for viral marketing, it comes under social media marketing. Viral content can bring a large number of users to your website which helps you to get leads.
SEO vs SMM Summary
I hope you enjoy this post on SEO vs SMM.
As you learned, the main difference between SEO and SMM is that search engine optimization focuses on generating more website traffic while social media marketing is used to build brand awareness. They both can be really beneficial for ranking if used together.
If you are trying to decide which strategy to use right now, SEO or SMM, then it is best to find out what the current goals are for your business. If high keyword ranking and website traffic are more important to you, choose SEO. But if talking about your brand is more important, choose SMM.
SEO and PPC institutes are the best options to learn more about these and gaining hands-on practice on them.