Did you know that having a website is no longer an option for businesses? According to recent statistics, more than 80% of consumers went online to find information about companies they are considering doing business with. Your current or potential customers are using search engines like Google and Bing to research your company online when researching where to purchase your products or services.
Why website is important?
A website is the face of your business. It has become important for any small or large business to have its own website because it is not only a place where you can introduce the company but also show people what kind of services you provide.
Whether you are a business, an organization, or an individual, having a website is important because it will help establish your identity in the internet world. Actually, this isn’t just about identity only. More importantly, it is about having a platform where you can offer what you have to your potential customers and clients. As a result of that, more visitors will be coming to your site which then leads to more opportunities for you to make sales (if that is what you are after). Because of this reason alone, virtually every company out there today has its own website. Another good example would be online stores that depend on selling products through their websites.
Every business wants to make money and selling your products online will give you more opportunities than selling them offline or at shops. Websites are effective for doing this as they help reach out to millions of people all over the globe without spending too much on advertising like TV commercials, print media, etc.
Reasons For Investing In A Professional Website
1. Establish your company’s credibility
A website is one of the most effective ways to establish trust with current and potential customers. It allows you to post pictures or videos, write about what makes your business unique, share testimonials from satisfied clients, take online surveys or provide information about tips on how to do things yourself at home using your products. All this gives others reasons why they should choose your product over someone else’s in their local area. An added benefit would be allowing people to submit reviews which can help you monitor how your product is performing for others.
For example, let’s say you are looking to buy a new car. Before making the purchase decision, it would be extremely helpful if you could find reviews of other people who have had experience with the same car model.
2. A Website Gives Customers 24/7 Access to Your Business
A professional website allows you to share information with your customers throughout the day, every day of the year no matter where they are or what time it is. You don’t need to wait for people to call you or drop by your store; they can look around at their convenience and find exactly what they want when they want it.
The website provides customers with quick access to information about your products and services. This helps alleviate concerns of people fearing they will not get their order on time or wondering if you are still in business after hearing negative things from other consumers. This same portal also enables them to reach you anytime via e-mail, chat, or phone even when you’re closed for business. As a result, you end up with happier customers and more sales.
3. Helps Your Business Compete in Both Local and Global Markets
When you market your business online, whether through social media or on your own website, you are reaching out beyond state lines and even national borders. This means that not only will more people have access to you, but also that competition becomes global too! It’s no longer enough to just be the best in your city or state; you must be one of the best in the world.
Even if your company is based locally, having an exclusive Professional Website enables you to promote your products and services globally through the World-Wide Web without spending extra money on marketing or paying for ad placement. You can reach potential clients from across the street as well as those living across the globe by using search engines such as Google, Yahoo!, MSN Search, and others.
4. Improves Search Engine Ranking
A professional website helps improve your search engine ranking because it is up-to-date and has quality content filled with keywords that people are actually looking for. If you use free websites like Blogspot or Tumblr, these sites may not rank high enough in search engines results pages (SERPs) to provide much visibility for you. Also, if someone wants to link back to your site, they need an address that clearly shows what you do. There’s nothing worse than getting a “not found” message when someone tries to visit!
There is also likely to be ranked higher on search engines resulting in increased internet visibility for your business. This will translate into more new business leads which of course, is the main goal of having a website in the first place.
5. Helps in generating New Business Leads
A website is the hub of most businesses marketing strategies. Having a professional layout and access to services 24/7, you can attract more leads and help your business grow. People like doing business with people they trust-and by having a professional website, customers will trust that you’re a legitimate business they don’t need to be wary of. That’s why most companies use videos on their websites: it helps them convey who they are and what they do in an easily understood manner.
The best way to get noticed online is through search engine optimization (SEO). Not only does optimized content attract visitors but it also helps them at finding you when they necessarily need what you have to offer. It’s all about being visible and getting noticed above the noise on the web. It takes more than just being present though, so one should also focus on attracting attention by optimizing their site with the best keywords and inbound links.
A website is an essential tool for any business, but it can be difficult to find the time or money necessary. That’s why Pixel Street has made creating your own custom site easy! We offer affordable rates so you don’t have to spend too much while still getting high-quality standards that will last longer than anything else out there today – guaranteed with our expertise in this field of work across all steps from initial consultation through delivery.