The biggest question for content creators now is how to make their unique work stand out from the competition? Undoubtedly, Non-Fungible Tokens (NFTs) offer them more value through advantages like copyright protection, decentralization, flexible pricing, interoperability, non-interchangeability, and transparency. However, there are a whopping 881,978 crypto collectibles in the industry according to Coinranking. Hence, it is very tough to get a high value for their artwork, memes, photos, and videos. Likewise, entrepreneurs will have to strive hard to enhance the registration of investors and trading volume on their NFT marketplaces? What is the answer to all these troubles? It is none other than NFT marketing. First, we should know what NFT is.
What is an NFTs?
It is a precious digital collectible created on sturdy blockchain networks like Binance Smart Chain (BSC), Cardano, Ethereum, Polkadot, Solana, Stellar, and TRON.
Generally, NFTs are sold in the form of digital cats, domain names, fashion accessories, gaming assets, paintings, software licenses, source codes, sports goods, trading cards, and tweets. The value of a crypto collectible depends on the demand from investors, existing market conditions, and its scarcity.
Currently, Non-Fungible Tokens (NFTs) have a humongous daily trading volume of $1.61 billion and a market capitalization of $17.66 billion as per CoinMarketCap.
What does NFT Marketing Services imply?
It refers to the implementation of well-planned promotional campaigns across a variety of communication channels. Content creators will get benefits like an increase in bids from investors and higher price for their rare work.
Owners of NFT marketplaces receive advantages such as an increase in daily active users, more sales of digital collectibles, and a rise in trading volume. Therefore, NFT Marketing and Promotion services help entrepreneurs to fulfil their business goals successfully.
The right way to promote NFT
NFTs sold by popular celebrities and personalities always get high demand in the market. The benefits of holding the rare crypto collectibles are shared aggressively on platforms like LinkedIn and YouTube. The biggest advantage is that influencers enhance the trust of purchasing a content creator’s NFTs. Their large following in the digital world helps artists to reach out to their target audience effectively. Hence, NFT marketing lifts confidence and credibility for entrepreneurs in the industry.
Marketplace listing services
Investors will aggressively bid for an artist’s digital collectible if it is listed on popular NFT marketplaces. It comprises Axie Infinity, Bitski, CryptoKitties, CryptoPunks, eBay, Enjin, Meebits, Mintable.app, Momint, NBA Top Shot, Nifty Gateway, OpenSea, Rarible, Sorare, SuperRare, and WazirX. Hence, entrepreneurs can break records in daily visitors, monthly traffic, trading volume, and sales by selling NFTs on these online marketplaces.
Entrepreneurs can maximize business traction for their NFT marketplaces by publishing informative press releases. They can get more recognition by posting on popular media sites like Benzinga, Business Insider, Business Wire, Forbes, FXStreet, Hacker Noon, MarketWatch, NewsBTC, PR Newswire, and Yahoo Finance.
Owners of an NFT buying and selling platform benefit from a better brand reputation, greater credibility in the minds of investors, and smart presentation of the Unique Selling Point (USP).
Publishing of articles and blogs
Entrepreneurs can capture the trust of crypto enthusiasts through blogs and guest posts. For instance, the articles can contain content like common questions and answers related to the trading of NFTs, how to store an NFT in a digital wallet, how to use an NFT marketplace, a list of top-selling NFTs, and security measures. In the long run, these insightful blogs will convince prospective investors to buy and sell digital collectibles regularly.
Search Engine Optimization (SEO)
An app development company will offer the services of certified SEO analysts. They boost organic traffic to the NFT marketplace through off-page and on-page optimization.
A specific number of keywords will be targeted every month to increase the sales of crypto collectibles. The NFT selling platform gets higher rankings on both Bing and Google search engines.
Social media engagement
People spend many hours every day on well-known social media networks like Facebook, Instagram, Linked In, and Twitter. An app development company will ensure the 24×7 availability of social media managers who are experts in campaign management. Eye-catching infographics, photos, and videos increase the buzz around your NFT marketplace.
A comprehensive content plan contains all details about the design, hashtags, keywords, and logo. Eventually, this will boost the popularity of specific crypto collectibles.
How can brands increase their impact by using Content Marketing Services?
Digital marketing experts implement tailor-made campaigns as per the entrepreneur’s business requirements. The focus in NFT promotion will be on boosting conversion rates and receiving a greater Return On Investment (ROI).
It includes affiliate marketing, conducting webinars to increase the awareness around NFT buying and selling, data analysis, publishing of paid advertisements (banner ads and sponsored posts), and sharing of newsletters directly to NFT investors via email.
Above all, in-depth research is undertaken while preparing different types of content (articles, blogs, case studies, editorials, infographics, press releases, and videos). Besides that, an app development company keeps cryptopreneurs updated. They share weekly and monthly reports about the performance of their NFT marketing campaigns.
Eventually, brands will witness a rapid surge in the sale of their products and services. Currently, buyers purchase more digital fashion accessories, fragrances, gaming weapons, and sports goods.
What are the most popular NFT marketplaces in the industry?
Axie Infinity ($10.42 million), OpenSea ($6.73 million), CryptoPunks ($1.1 million), NBA Top Shot ($795,160), and AtomicMarket ($419,460) are the top 5 NFT marketplaces in daily trading volume as per DappRadar. They are dominating industries like artwork, music, online gaming, and sports (basketball and football).
CryptoKitties (28,80,772), Sorare (391,282), Ethereum Name Service (159,745), Decentraland (127,008), and The Sandbox (94,625) are the leading 5 marketplaces that have sold the highest number of NFTs. Generally, these platforms sell different kinds of digital cats, domain names, sports collectibles, and virtual property.
Above all, investors bought 109,589 crypto collectibles worth $59.76 million in the last 1 month as per the NonFungible database. Unquestionably, NFT Marketing services make the difference between grand success and miserable failure. Accordingly, entrepreneurs can outsource these critical campaign management tasks to the best NFT Marketing agency. Hence, owners of NFT marketplaces will emerge as a strong force in the wonderful world of crypto collectibles.