Instagram Reels vs TikTok – Similarities and Differences

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TikTok has gained ground among social networks since its launch in 2016 and in recent years we have seen the potential for virality that publications on this platform have. Likewise, Instagram Reels have gained a lot of popularity since the application included this feature in August 2020 and became an important tool to get likes on Instagram, however, it did not take too long until users of both platforms noticed the similarities between Instagram reels and TikTok posts.

Instagram Reels vs. TikTok Which to choose?

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Here in we explain how they are similar and what the main differences between the two are.

Instagram Reels vs TikTok

What are Instagram Reels?

It is one of the most recent functions and in a very short time it has gone from being one of the most popular on Instagram. Instagram Reels allow users to create entertaining, fun and interesting videos for their followers, these videos can be up to 55 seconds long and you can edit them directly on Instagram or use any video editing app.

The videos can be combined with audios to share it in your stories, as well as songs thanks to the partnership between Instagram and different record companies, so you will have a great variety of songs that you can include in your reels; eliminating the concern that many users have had due to the warnings that Instagram makes regarding copyright on the songs that sound in their videos of Instagram or IGTV.

The popularity of Instagram Reels continues to increase and it seems that it will continue to be this way thanks to the incredible functions that this feature has brought in 2021 .

Benefits of Instagram Reels

The greatest benefit of Instagram Reels is undoubtedly the window they represent so that users have greater exposure for their content. Instagram has more than 1 billion active users every month, so many brands and businesses have focused their digital marketing strategies on this platform to reach an even larger audience.

Much has happened since Instagram was launched in 2010, making it evolve into one of the most important social networks for businesses and brands worldwide thanks to the number of users who enter the platform every day. Reels are currently listed as a promising possibility for marketing strategies and content dissemination. You can check out our blog for tips and tricks to get the most out of them.

Although teens and young adults are an important segment of total Instagram users, the average age of users is between 30 and 50, so many businesses and companies have set their goal in this group, making Instagram the ideal place to reach these users, especially compared to emerging platforms like TikTok.

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What is TikTok?

The basic principle of TikTok as a platform is that it allows you to create and share videos that, although they are short, have an immense potential for virality that has been attractive to more and more users thanks to the spontaneous and organic nature of the content that is usually uploaded to the platform.

TikTok benefits

Unlike Instagram, the main segment of TikTok users is made up of teenagers; so it is usually a better option for brands aimed at young audiences.

Like other social networks, TikTok offers companies the ability to advertise within the platform in different ways. It is even common to see brands collaborating with celebrities and influencers as part of their strategy.

Similarities between Instagram and TikTok Reels

The similarities between Instagram Reels and TikTok are obvious, as they both consist of sharing short videos. In addition to this, they also resemble the following:

·       The ability to add audio and music.

·       The limit for the length of the videos is 15 seconds in both.

·       Both applications have a huge audience, so they are an opportunity worth considering for businesses and companies.

·       Both have a significant segment of users between the ages of 18 and 24.

·       Both are exclusive to mobile devices.

Differences between Instagram and TikTok Reels

At first glance we can say that both platforms have a fairly similar service and operation; but it is not quite like that due to these differences:

Feed: Instagram has a separate feed for Reels that you have to see through the explore section or the reel section identified with a clapperboard in the most recent update, while TikTok has a unique feed on each user’s profile.

Duration of the videos: Although initially the duration of the videos supported by both platforms is 15 seconds, since 2020 TikTok extended the limit of its videos up to 1 minute in length.

Hashtags: Hashtags are an essential part of all popular social platforms (Instagram, Facebook, Twitter, and even TikTok) to categorize different types of posts based on keywords followed by a # numeral. However, the hashtags used on both platforms are different. For example #fyp and #TikTokcomedy for TikTok and #ReelsInstagram and #ReelsVideo for Instagram.

Demographics: Although the average age of Instagram users is between 30 and 50, most of this segment does NOT use the Reels feature. For their part, the majority of TikTok users are teenagers.

Reels o not have a “Duet” function: Since TikTok included the duet function, we began to see how content of this type began to go viral. These videos consist of the reproduction of the original video to one side of the screen and an imitation or response to the opposite side.

Instagram Reels vs TikTok Which to choose?

Although there are many similarities in how both platforms work, there is no reason not to use both. In fact, considering that TikTok has a Different, it is a good idea to include both Instagram Reels and TikTok videos within your strategy by adapting your content to the corresponding audience.

With the Covid-19 pandemic in 2020, many countries established restrictions on products from Chinese companies, including ByteDance, the company that developed TikTok; so some countries have restricted the use of the application.

If your strategy is focused on TikTok, it is worth complementing with other platforms to take advantage of the reach that each of these offers. That said, Instagram Reels stand out thanks to the similarity this feature has to TikTok.

Quick FAQs

Are Instagram Reels Better Than TikTok Videos?

Instagram offers a much greater potential reach than TikTok, which gives it a certain advantage in this format; but this is no reason to underestimate the power of TikTok as a platform.

Should I choose between Instagram Reels and TikTok?

No. You can choose the platform that you feel most comfortable with and you can even post the same content on both to build an audience on both Instagram and TikTok.

Do I have to learn how to edit to use Instagram Reels or TikTok?


Yes, but luckily both Instagram and TikTok offer you very easy-to-use tools that will help you edit and create amazing videos.

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