How to maintain property sales in times of coronavirus? Many companies ask themselves the same question, mainly because the moment is unstable and full of uncertainties.
How is the housing market at the time of coronavirus?
According to some experts, the real estate market should not suffer much from the crisis, but the present moment is still quite unusual and calls for innovative solutions. Due to the pandemic, relations between customers and companies need to be changed to achieve good results.
Even if things are not the same as before, this is the time to renew and seek reasonable solutions for both the real estate and the client, especially those who already had business started and need even more attention from the company.
Besides, as employees are doing home office, it is necessary to seek solutions that optimize services and the access made possible to all through the most diverse communication channels.
Considering that today all companies have access to the internet, it shouldn’t be hard to adapt. However, many still have problems understanding what can be done to change how they work and adjust to the moment’s reality.
In addition to adapting, you need a lot of patience and focus on maintaining the new routine without losing dynamism and productivity.
From now on, we will learn about some ways to promote changes in working in the real estate market in times of coronavirus and communication between company and customers, which is essential. After the pandemic, the problems are not perceived so seriously.
What changes to the team’s way of working need to be made?
As we discussed in the topic above, the real estate market needs to undergo some coronavirus changes to keep working. You see what can be changed in how your real estate company operates, especially considering that employees are doing home office and new alternatives are essential.
Online vs. Desktop Management System
As employees will be working from home, the real estate company must maintain a system that allows remote work. Thus, an online management system becomes more efficient than a desktop system.
This is because the desktop can only be accessed in the real estate environment, while the online system can be used more quickly from any computer.
Thus, no one loses any information about the company and is still available to serve customers whenever necessary.
Suppose your company does not yet have an online system. In that case, you need to consider the option quickly, as it is not only useful for coronavirus times but serves to keep the company within what is being used most modern.
The importance of a real estate application
To sell real estate in times of coronavirus, it is crucial to maintain a direct contact channel with customers, which can be used from any device. Thus, a real estate application, which serves to organize information, provide properties for rent and sale with description and photo, in addition to maintaining close contact with customers, is essential.
The best of the apps is that they are with you everywhere since they fit easily on your smartphone. Also, the entire team can have access to the app, which facilitates remote work, as everyone stays on top of what’s new.
In addition, like the online management system, it improves sales even after the coronavirus crisis. It facilitates the service and modernizes the way of working and connecting with the customer.
How to maintain the sale of real estate in times of coronavirus?
In addition to modifications in working, mainly using tools that do not reduce employees’ productivity and keep everyone up to date with what is happening to the team, it is necessary to take some actions so that sales do not stop.
After all, even at that moment, it is essential to keep in touch with customers and provide ways to negotiate and streamline documentation, especially those who already had businesses started.
Direct and fast contact with the customer
To not leave customers helpless at that moment, it is essential to devise strategies so that communication can be efficient.
Even before the coronavirus shook up all the processes already started, it was essential to maintain defined channels by which buyers could contact them to solve problems, talk about properties, organize documents, in short, things that need to be resolved with the real estate company. In this case, the channels go according to the company’s needs and by phone or e-mail. Everything depends on what is most efficient.
During the crisis, these channels need to be further strengthened since there is no possibility of face-to-face meetings. Thus, it is vital to make available even more forms of contact and keep them working.
Thus, the telephone, Whatsapp, social networks, e-mail, application, in short, all of this must be used so that the customer can continue to remove their doubts about the properties and conduct a business with more tranquility.
It is easier to make a negotiation through the communication channels, which now needs to be online.
Even before this very young time that we live in, online trading was already a reality, but now it needs to be used with even more force.
Through the internet, it is possible to hold meetings to close the deal, which becomes even faster and easier.
Even if the experience is not the same, it is possible to make online visits to the properties. At that moment, a useful application and website are essential to improve the customer experience.
In addition to photos of all rooms in the house or apartment in the decorated and undecorated option, description of all aspects such as footage, it is possible to record videos that show what it is like to be in the real property way possible.
Increasing ad campaigns can be a solution to sell more in times of coronavirus.
We have already talked a lot about maintaining a good relationship with customers, enabling access to properties, and negotiating in the best way. Still, at the moment, to sell more, you need to increase the number of targeted ads fired, in addition to using other real estate marketing strategies to sell more in times of coronavirus.
Now, you see how creating campaigns on Google Ads may be needed to further increase business, even in a crisis.
How do Google Ads work?
Google ads are Google’s ad platform. Among its advantages is the segmentation of advertisements according to the public and more visibility in all of the largest search engines.
Step by step to advertise:
- Sign up for the platform
- Choose the best way to advertise
- Do keyword research
- Analyze information stored in real estate CRM, which will tell who to target the ad
- Create the ad with a detailed description
To advertise on Ads, sign up on the platform and choose the best type of ad for your company. Since Ads offers several ways to trigger ads, it is easier to know which one is best for your real estate company.
After signing up, you need to do good keyword research, as it is from that term that your ad will appear in searches. To help you do this research, we have a series of content with step-by-step ads on our blog.
With the keyword research done, it is now possible to start creating the campaigns. To sell property in a coronavirus era, it is essential to think of a good drive, which reaches the right people at the right time. To know exactly who to target the ad to, analyzing the data organized in your company’s CRM is essential.