Billions of people across the world use social media. It’s an ideal platform to reach your audience wherever they may be. This is clear that social media isn’t just for communicating with your loved ones. Today, it’s a mainstream method for increasing business engagement, boosting brand visibility, and furthering your reach.
There are tons of ways to build an online community of fans and followers who actively engage with your content, share it with your network, and become your customers. It certainly takes work to establish yourself on social media platforms and reach your audience. With the right strategy, anything is possible. I was never aware Spectrum operates in my region until I saw an ad for Spectrum internet plans on my Facebook. This shows the company is using social media to find customers who aren’t aware of their business. Smart move!
Want such a reach? Regardless of the size of your business, check these golden strategies to spread the word about your business, and get paying customers:
Choose Your Go-To Platform
One thing is certain, not all social media handles are meant for your business. Some are best selling their products via Instagram and Snapchat, while others prefer Facebook. It’s essential to identify your go-to platform and make it your focus.
When you are reaching out to people, start with contests. They are a great way of getting new people to like and follow your account. It’s recommended to experiment with contests of every social network. These are some examples:
- Encourage the participants to leave a comment or answer a question (comment to win)
- The one who creates the best caption wins (Caption contest)
- Ask the participants to answer trivia questions
- Promote it everywhere
Always Include a Visual
Whenever you are sharing a post, always include an image. I have observed even influencers do this. They share a message and add a visual along. Why? It grabs the attention of your followers. They stop to read your message.
If you are looking for proof, here is some. Content that contains relevant image racks up to 94 percent more views than the content without images. Also, visual content is 40 times more likely to get shared.
Listen and Respond to Your Community
Followers on Facebook and Twitter, particularly now expect a response from the business on the same day they post a question. Twitter users expect to receive a response in 30 minutes. You need to be quick!
Don’t just listen, compose and amazing response. Don’t be shy away from publicly recognizing people who retweet or mention your business on their social media handles. Notice them and acknowledge them. That’s how you make loyal fans.
Give a People a Reason to Follow You
Don’t use the same kind of content on all social media channels. Don’t set it and forget it. Tailor the content for the users of each channel.
For instance, on Twitter, you have to stay under the character limitation. There are no such restrictions on Facebook. So go on and write longer stories. Each social channel has its strengths. Use those strengths to give your target audience something valuable to connect with. The value you offer will entice them to stay tuned.
Use the Power of Hashtags
Always use hashtags on your social media posts. That’s how you are found on social media networks. Use hashtag generators to find the ones relevant to your content and your audience.
Use Twitter to check what’s trending. If it is something that your followers would be interested in, share it with a relevant hashtag.
Explore the Paid Side
Don’t be afraid to use the paid side of social media. Organic reach often is not enough. Even if you don’t have a huge budget, you may start with a modest amount and run social media ad campaigns to promote content, boost conversion, and reach new people. Facebook is highly beneficial in reaching out to the right people through its paid campaigns.
It’s all about optimization, using high-quality content, and offering a fantastic user experience. That’s the secret to reaching your audience no matter where you are. Organic reach on social media works the same way search engine ranking does. Apart from remaining organic, give paid ads a chance too. You never know how many new customers end up calling Spectrum phone number with a simple ad.
Ready to use social media to reach your target audience?