PowerPoints tend to get a bad rap. Sure they were boring back in school, but they don’t have to be that way. A great PowerPoint design, especially in the sales world, can be the difference between closing a deal and walking away with nothing. Here are some tips for creating a great sales PowerPoint.
Lay Out Your Goals
It helps when your PowerPoint has direction. Any good PowerPoint consultant will tell you that a meandering PowerPoint certainly isn’t going to hold anyone’s attention. If you have a clear goal in mind, then that can help you structure and build your PowerPoint to meet that goal. For instance, are you trying to demonstrate the use of a product? Are you comparing your service to competitors? Lay out what you’re trying to accomplish, and the design can follow suit.
Line Up Your Message
Make sure your message is consistent with your brand. You want your brand to be at the top of the viewer’s mind, so try to keep your design consistent with your brand, logo, etc. Not only does this strengthen your message, it ensures your overall brand design stays intact and consistent across all mediums.
Don’t Be Afraid to Explore PowerPoint Capabilities
If you’ve ever worked with a PowerPoint consultant, you’ve likely seen the bevy of features they employ to make a PowerPoint dynamic. When creating a sales presentation, don’t be afraid to make the most of the unique features PowerPoint has to offer. Add some dynamic zooms and transitions to catch the eye and keep the attention of your sales prospects.
Have Plenty of Visuals
If your PowerPoint gets too wordy, then your message might get lost in the shuffle. Be concise with your words, and make sure to use visuals to help drive the point home. Visuals are attention grabbing, and they can communicate a lot more than lengthy, boring paragraphs of information.
Practice Makes Perfect
PowerPoint consultantscan certainly help the overall design of your PowerPoint, but delivering the information is always going to come down to the presenter. If you want to truly nail the presentation and make sure your great design doesn’t go to waste, practice and prepare. This will make sure you’re ready to give the best presentation possible. Find the best PowerPoint consultants at this website.
Hire a PowerPoint Consultant
And remember, you can always turn to professional PowerPoint consultants to handle the design details. That ensures your design is on point so you can focus on presenting the information.
I’m Barry Elvis, graphic design consultant, providing useful info about PowerPoint presentation, digital ads and brand & landing page design ideas for SME’s.