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Enhance brand awareness with Custom Printed Retail Packaging

4 mn read

Use customized boxes to make a strong standing among your peers while obtaining an affordable marketing mix.

Why is the retail market so significant?

History tells us that the first form of proper trading occurred through the barter system. People traded goods for goods they deemed to be of the same value. This continued for a long time until civilizations evolved and called for a more sophisticated method for trade and currency came into being. The first proper currency extends as far back as 3000 B.C. in Mesopotamia. The first retail stores take up the mantle a bit further down the line. By 800 BC in ancient Greece, people had developed markets with merchants selling their products in the city center. The retail markets as we know of, started forming with numerous traders participating in trade.

The more modern form of retailing involved family-owned shops sprouting in the cities around the 1800s. They sold everything from groceries, drugs to fabric, toys, and tools. At this time, people had started forming new colonies and towns and needed shops to carry on with daily routines. By the early 1900s, departmental stores were introduced that changed the sphere of retailing forever. The steep rise in their popularity was stemmed because these stores didn’t just sell items. They also provided demonstrations, lectures, and entertainment events that appealed to newly wealthy customers looking for how best to use their disposable income. Handy inventions like the cash register fueled growth in the industry and commercialized retail activities with increased intensity. Prior to this, many businesses had trouble keeping track of their accounting and often didn’t know if they were operating at a profit or a loss. Over time, advances in cash registers have worked to make them more resistant to theft. In the 1920s, credit cards began to take hold of the American shopper. However, these early cards were usually issued by hotels or individual businesses and could only be used within their companies. The first universal credit card that could be used at multiple establishments was the Diners Club card in 1950. Later, during the 1950s, the advent of shopping malls took the industry by storm and churned out massive profits for the manufacturers.

The modern look

Today, POS (point of sale) systems have advanced the cash register industry even further by providing computerized cash registers that can keep track of inventory, process credit cards, and provide multiple connected touch-screen terminals in addition to helping to manage profit margins. Credit cards are also now much more likely to carry debt as consumers use them to make up for budget shortfalls. According to the Federal Reserve, Americans now have a record $1.09 trillion in credit card debt.

The modern ‘retail’ term means selling through different channels, so items purchased in store and those purchased online both apply. The definition of retail is expansive enough that it includes the traveling merchants all the way to sprawling shopping malls, big-box stores, and e-commerce platforms. Interestingly, one of the biggest flashpoints in retail history is the dawn of widespread internet shopping. Amazon was established in 1995 as a simple online bookseller but soon took over the e-commerce segment and today the online retail platform reports an average annual net income of over 10 billion dollars. Clearly, over the past three decades, people have jumped onto the e-commerce bandwagon. There are a number of reasons for this. E-commerce provides convenience and efficiency to the shopping experience and enables shoppers to research, examine reviews, compare prices, and make purchases at all hours of the day. This has contributed immensely to the explosion in the retail industry’s growth and potential over the past years.

How to survive in this industry?

The most important question that intrigues sellers is how to hold their ground in this massively competitive market. Intense promotions and marketing drives dominate the market space. One innovative advertising tool is custom printed retail packaging. Manufacturers desire to make their brand more visible and easily recognizable for customers and these packaging boxes provide the same efficiently. Customers need to differentiate your brand from the cluster in the market and decide upon their final purchases depending on certain factors such as:

1.       Does the manufacturer have an acceptable repute?

2.       Is the product suitable for their requirements?

3.       Does it offer good value for money?

4.       How do other customers feel about the brand?

5.       The level of premiumness attached to it.

6.       Does the brand look professional enough?

These and a couple of other factors influence customers’ buying decisions. The common answer that pertains to all of the above apprehensions is the outer packaging of the products. Surveys say that nearly 80% of customers make impulsive buying and packaging of the items play a vital role in it. This is because people react strongly to visuals that attract their attention. Pleasing boxes captivate customers’ interest and make them select your products from the store racks as soon as they see them.

The Golden Rule for Designing Boxes

We are well aware of the fact that not everyone is an artist and offer the advice of our expert stylists to craft ideal boxes. They guide you from the start till the finish including choosing the right size, color ad shape of the boxes along with adding exclusive accessories to make the packaging more productive. Custom printed retail packaging is offered at the most reasonable rates to make them an acceptable part of your total costs. Our round-the-clock customer service agents help you order and design boxes with ease and comfort. As times change, it’s interesting to see which retail brands are able to adapt and thrive and which fall by the wayside. Many of the businesses doing well in the current retail landscape are those that are capitalizing on new technologies and providing a clear customer advantage or experience through packaging correctly. You just have to dial us to obtain classy and exceptional boxes to make your brand the talk of the town!

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