Elements Of An Effective Book Trailer

4 mn read

Have you ever considered using a book trailer or video preview in your marketing efforts? This post will show you how to create a professional, engaging video that will make people want to read your book.  It’s time to take your marketing strategy up a notch!


A successful book trailer will captivate your audience and make them want to read the book. In this post, we’ll discuss what makes a video effective and how you can go about creating one for your novel or memoir. 


In order to make an effective video, you need to think about: the tone of the piece, style and production quality, storyboarding and shot selection, music selection and editing techniques. 


You also need to be aware of copyright laws when it comes to background music as well as images that are used in the video. 


The best way to market your book is through book trailers. If you want to get your book trailer done in the most professional way, then you must collaborate with any good book trailer service.

Initial Setup And Script

First of all, to make a book trailer you need the following:

– A book or book series.

– Access to video editing software (tutorial links below).

– A script for the voice over part.

– Images and/or footage to illustrate your script.

– Music that fits or enhances your video. Where to get this music is covered below.

– Images and/or footage to illustrate your script. This can be photographs of people either acting out parts or freeze frames from the video itself, or it can be photos of still images created in programs like Photoshop (more on this later).

– A method for uploading the trailer to YouTube or some other online hosting site (tutorial links below).

It is important to remember that you should not try and make a book trailer without having read the book at least once yourself. You will find it much harder to come up with footage or images that illustrate your script if you do not know what happens in the story. 

If you’re making a movie poster, it’s best to have a few people read the book and then try to come up with a few different posters. All this should be done before actually taking on the task of making your trailer, as you will need to know what happens in order to make it interesting enough for people to want to watch it.

The first step is to take your script and turn it into a storyboard. 

This just means that you need to illustrate your script in the form of a comic strip or short film, as these are both easier and more fun to make than illustrated slides. 

Once you have this storyboard, decide on the order of shots/panels from top left going clockwise for each page/frame, and then start making your trailer.



Are you an author, trying to get your book attention from the public? If so, have you considered creating a book trailer? 


Book trailers have been around for over ten years now, and they are becoming more popular every year. 


Everyone will tell you that a good hook in a book trailer is vital to getting people interested in your novel. It needs to be creative, fun, and attention-grabbing. 


A hook is something that will make your audience want to read your book – it’s the difference between watching a trailer of an action film, or an indie art piece.

Some of today’s most popular book trailers are for series like Divergent by Veronica Roth, The Hunger Games by Suzanne Collins, and the Harry Potter series by J.K. Rowling. 

Book trailers are usually short, between thirty seconds to three minutes, so every second counts when you create one for your book. You need to pique people’s interest with an interesting title or synopsis, present characters that will appeal to viewers, and end by giving enough information that they will want to find more about your book.

But how do you go about creating a hook for a book trailer? Well, here are some examples on how to do it:

  1. Start with something that will grab your audience’s attention. Share a favorite scene from the book. Quote one of your favorite lines

  2. Give a short summary of the book. Share the book’s title, author, and reading level.

  3. The reason to read and the cliffhanger.

Imagery And Audio

If you only have a few seconds to catch someone’s attention, what do you include? 

In our instant gratification society, it’s an easy question with an obvious answer: book trailers should have imagery and audio. 

We’re inundated with images from the second we wake up until the moment we go to sleep. It can be a challenge to make a video that will stand out from all the others.

A recent infographic by the team at The Bookshelf Muse stresses just how important imagery and audio are when it comes to book trailers. 

Video is one of many marketing tools for your book’s promotional kit, and it should be just as visually stunning as any other piece you produce, whether it’s a print advertisement or a website. 

With the huge range of platforms available, there’s no reason you can’t grab your desired audience’s attention with an aesthetically pleasing video that illustrates what they’ll gain from reading your book.

Call to Action

The call to action is a very important element of any online content and specifically with eBooks. The call to action (CTA) is what you use at the end of your eBook in order to make the reader take some sort of an action.


Book trailers have been around for years, helping authors promote their books. What started as a simple way to advertise a book has turned into a multi-million dollar industry where companies specialize in the creation of these trailers. There are many ways a trailer can be utilized but there is no doubt that whatever method you choose it will be beneficial for your book.

In order to maximize the effectiveness of your book trailer, there are a few important things you need to know. Grant Sarisky, author of The Way of Shadows, has some very good advice for authors saying, “The first thing I would say is don’t skimp on production values.” With all that goes into creating a book trailer, it is important that you don’t cut corners in production.


Matt Locke, a book trailer creator with extensive experience in the film industry, agrees about the importance of being selective when choosing a company to make your trailer. In order to be as successful as possible he advises authors to search for companies who have made trailers for books before and “see if their style fits with your own.” An experienced company will have a better idea of what you are looking for and be able to put it together in the most effective way.


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