As digital marketing strategies evolve, there is still one subject with a question mark hovering above it: “is Email marketing essential for your business?”
As of now, a whopping 2.5 billion people use email worldwide. It is said that this figure will possibly go up to at least 2.8 billion email users within the next two years. Simply put, email marketing is a vibrant, personal, and powerful tool that businesses can use to connect with people worldwide. An email marketing strategy will help you reach out to people in a more personalized way, increasing your sales while decreasing your overall cost.
Just like every other digital marketing strategy and tool, email marketing has also progressed over these years. It now provides businesses a quick message delivery through email with a virtually endless list of topics.
As digital marketers, we can’t ignore and let go of a potential platform that enables us to reach out to 2.5 billion customers. And yes, with that number of email users, email marketing isn’t going anywhere for a long time.
Today we will learn all the crucial reasons why businesses should incorporate email marketing strategies to market themselves.
Listed below in this article are some of the top benefits that businesses can get from email marketing:
It Is Target Focused
Where other digital marketing platforms provide you with an opportunity to target your customers, email marketing presents you with a chance to reach your customers directly. Using the targeted email marketing strategy will help you send your emails to a specific audience while adding a personalized touch.
By incorporating targeted email marketing strategies for your business, you are more likely to experience a surge in an engaging audience. Targeted emails will further lead your business to a higher click-through and conversion rate.
Increases Brand Visibility
It’s essential to develop an effective email marketing strategy to increase your brand’s visibility and awareness. An effective email marketing strategy presents its customers with an opportunity to visit your business daily. Each time you send a customized email to your potential customer, you increase your brand’s visibility and awareness by reinforcing your products and services. The entire process helps you maintain your company’s name on top of your customer’s mind when making an action or a purchase.
It Is Affordable
Traditional marketing methods remain costly. However, email marketing to-date remains the most cost-effective practice businesses can opt for generating online leads. Without requiring large sums of budget, the initial phase of email marketing is usually free of cost.
It doesn’t require you to pay for large-scale photos or video shoots, printing costs, and location fees. In addition to this, email marketing doesn’t consume long hours of product content for marketing. For businesses that are low on budget, email marketing becomes the ultimate choice to reach and target their audience. All it requires is a few hundred dollars’ budget to provide you with a good ROI.
Easy to Measure
Several tools are available that let you check the action your receiver took after receiving the email. This aspect of email marketing makes it trackable. One can easily track down bounce rates, delivery rates, unsubscribe rates, open rates, and click-through rates through the provided tools. It also provides the business owner an overview of how well their email marketing campaigns are doing.
The provided metrics from tools are crucial and should never be ignored. Businesses should be able to take all the necessary insights and implement changes in their marketing strategy accordingly.
Provides Real-Time Reach
When planning an email marketing strategy, one should always acknowledge that 54% of all the emails are opened using a mobile phone. This approach plays a quite significant role when planning and developing email marketing campaigns. The insight provides information that helps businesses know that most of their customers use mobile phones to access their emails and other media types.
In addition to this, a well-designed email will help your business produce higher conversion rates on mobile devices than on any other medium. Applying email marketing will help you reach your desired audience in time. Further, it will also help your audience to make the right decision in favor of your brand.
While businesses use email marketing to improve their sales, you can also use it to increase your leads. Using the right email marketing platform will help you adjust your email marketing campaigns based on people’s interactions. Moreover, using the inbound email marketing method will help your business generate more leads and improve your conversions.
However, it is best if you always stay consistent with email marketing. Send your customers emails at every stage of the journey, include emails consisting of an essential guide, newsletter, behavioral content, transactional content, and promotional content. These emails will not only help your customers to understand your services but will make them loyal buyers.
Builds Strong Relationships
Email marketing provides you a brilliant way to build and foster quality and loyal relationships with your potential and current customers. All you have to do is develop and design engaging, creative, and well-written email content for emails and newsletters that will grab your readers’ attention. These emails will lead your reader to click and know more about your business, making them trust your company. And let’s not forget, customers who trust your company will buy from your company.
In all honesty, building robust and lasting relationships through email marketing is one of the best digital marketing strategies to increase your sales and strengthen your company’s position. The above-listed pointers help us see how email marketing is an innovative and ingenious tool even in 2021. Integrating email marketing in our digital marketing strategies is the only way businesses can make an ideal marketing model for the future.
Are You Ready To Market Your Business Through Emails?
Are you looking for a company to provide you with custom email marketing strategies to help you achieve your business goals? Look no further. Invictus Star Technology provides you with exceptional digital marketing services that include email marketing to help your business take the necessary flight. Their competent team of digital marketers helps drive your sales, increase your ROI and boost your brand’s presence.